One of the largest pasta manufacturers in Middle-eastern Poland, Pol-Mak S.A., specializes in making traditional pastas based on a proven home-made recipe. The company’s strategy is a skillful combination of modern technology with a traditional recipe, complemented by continuous analysis of consumer needs from a product and packaging standpoint. During tests to determine consumers’ mindset on packaging, it was discovered that demand for comfortable and functional packaging is becoming more and more popular. Pol-Mak S.A. welcomed the challenge and proposed an update to the current package for its well-known children’s product, “Funny Letters”. The pillow bag, one of the most popular pouch-types in the food industry, has been supplemented with the EL-ZIP Press to Close Zipper. It should be emphasized that adding the reclosure system did not require changing the foil or packaging method.